The contest is to create a brand identity. There are 3 categories :
A. Brand: the whole identity design works for a brand, include naming, logo design, packaging design, guidelines and so on.
B. Logo: the single logo design works.
C. Package: the single packaging design works.
I took a photo of the frame and manipulated it in Photoshop to look how I wanted and be as tall as I needed. I also added some subtle reflections to make it look like glass and a drop shadow so it looks like it's hanging on the wall.
I found a vintage wallpaper I liked and made it into a full repeat pattern and adjusted the color.
I found the fonts for the logo online for free and did the initial layout in Illustrator. It's comprised of a few layers in Illustrator then taken into Photoshop where I utilized a few techniques from various tutorials I found online to give it the look of gold gild on glass.
I drew all the line dividers and parenthesis in Illustrator. The text layout was done in both Illustrator and Photoshop.
To see the image full size please visit
http://www.brooklynkolacheco.com/
